The Internet Made Country Club

This summer collection reinterprets vintage sportswear through a contemporary streetwear lens. Inspired by classic athletic silhouettes, the collection balances relaxed silhouettes, aesthetic details and everyday versatility creating pieces that feel modern with a nod to nostalgia.

The colour palette is deliberately restrained, combining black, white, and deep green. Retro-inspired graphics and subtle branding reference the visual language of vintage sports clubs and athletic merchandise, while clean construction and simplified silhouettes keep the pieces modern and wearable.

Designed with movement and real life in mind, I’ve explored the relationship between sportswear and street culture. Each piece can be worn individually or combined as part of a cohesive summer uniform that’s comfortable, functional and effortless.

(Graphics direction by me, graphic design Ben Dempsey)

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