Launch Collection
Product Proposition / Colour Consultancy / Design Direction
Through market insights and research, I explored trims and colour combinations that reflect the identity of the brand. The referenced trims introduce texture, detail and contrast, inherent to the brand, while the colour palette creates a cohesive but timeless narrative. Together, these elements inform the development of the collection and help establish a clear relationship between concept, materiality and final garment design, in line with key brand values.
I worked with ROAVE to creative a lifestyle range, designed for real life and longevity.
Founded on the belief that comfort should never be compromised for style, the designs pay meticulous attention to detail.
Each piece designed uses thoughtfully sourced fabrics and a careful development process focused on feel, fit, and longevity.
